Helping people make change doable, build the lives they want, and achieve what matters most to them.
What we do:
We help you create and navigate change successfully through a proven framework and practical strategies that turn ideas into action and real results.
Our work is for people who want their lives to feel more aligned with who they are and what they want next.
Whether you want to make changes in your personal life, rethink your career, reshape your business, or redefine what success means to you, Outside of the Circle helps you make change doable and build the life you want.
Why we do what we do
Change can feel excruciatingly hard for all sorts of reasons. As a result, people often shrink from it instead of stepping into the discomfort of dealing with it head-on. That keeps them stuck, sometimes indefinitely, and stops them from building the life they want or achieving what matters most to them.
We believe creating change doesn’t have to feel like an almighty mountain to climb. And if the life you want sits just on the other side of the discomfort, uncertainty, and struggle of the change process, it’s worth fighting for.
Our work exists to make that change doable, so you can move from uncertainty to clarity and from stuck to moving forward with confidence.
How it started.
I'm Ali Davies, Founder of Outside of the Circle.
Over twenty years ago, I reached a point where “success” didn’t feel like success anymore. After fourteen years climbing the corporate ladder, I realised the life and career I’d built didn’t feel like the one I actually wanted to live.
So I decided it was time to rethink everything. I redefined what success meant to me and began shaping every aspect of my life and work around that. That decision led me to leave my corporate career and start my own business so I could live and work on my own terms, in a way that felt fulfilling, meaningful, and gave me more freedom. It took me from England to Ireland, then to Canada, and ultimately to building the life I have today.
None of it happened by chance. It happened by design and by learning how to make change doable.
Outside of the Circle began as my personal mission to live and work differently. Over the last twenty years, it’s evolved into a framework and philosophy that helps others do the same — creating change that feels right for them and building lives they genuinely want to live.
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