What is Outside of the Circle?

Our mission and who we serve.


We help people who feel unfulfilled with the status quo after years, or even decades, of being on the same path create change to design a new chapter in their life, work, or business on their own terms, in a way that is fulfilling and meaningful to them.  

Our clients are predominately people who have achieved the conventional definition of success in their field or industry, including business owners, corporate executives, entrepreneurs, directors, senior managers, and licensed professionals (e.g. lawyers, doctors, accountants, etc).  

Our mission is to help people create a different way of living, a different way of working, and a different kind of success for themselves. It is not about achieving success in conventional terms. It is about achieving success on your own terms.

Why we do what we do

The challenge with change


Many people find creating and navigating change hard. This can result in feeling stuck and finding it hard to find a way to break out of it.  

But it doesn't have to be that way. We believe that with the right process, strategies, and tools anyone can get unstuck and get on the path of change to achieve the specific outcomes that matter most to them.

And that is what we specialise in. Outside of the Circle has over 30 years of experience in helping people create change to get from where they are to exactly where they want to be.

Achieving what matters most to you is just on the other side of the discomfort, uncertainty, and struggle of the change process. We can help you navigate that successfully. 


Meet Our Founder - Ali Davies

Change Strategist, specialising in the human side of change. 


Over 20 years ago, our founder, Ali Davies, felt unhappy and unfulfilled with her 14 year corporate career.  Living and working by the conventional definition of success didn’t feel fulfilling or meaningful to her anymore. 

So she created her own definition of success, designed what ideal would be for her, and created the changes that would get her from where she was to where she wanted to be - living and working on her own terms.  

She left her corporate career in 2001. She has moved countries - twice! From England to Ireland for 7 years, then from Ireland to Canada where she now lives on an island off the West Coast of Vancouver. She has made many other personal and professional changes over the years and continues to design each new chapter of her life and work.

Ali knows exactly what it takes to create change to achieve what matters to you. Her programs, Change in Action and The Next Chapter: Design Your Life teach people how to get from where they are to exactly where they want to be.  

She also created the Outside of the Circle global community of professionals all designing life, work, and business on their own terms.

Guiding principles

created by our founder, Ali Davies



The permanent pain of staying stuck is far worse than the temporary pain of creating change.



If you aren't designing your life you are leaving it to chance, and that is a hell of a gamble to take with your one and only life.



Living and working by your own definition of success is the key to a fulfilling and meaningful life.

Learn new ways to create change and achieve what matters most to you.

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