Achieve what matters most to you.


Redefine success. Design life, work, or business on your own terms in a way that feels fulfilling and meaningful to you. Get on the path of change.


We provide a curriculum, framework, and support to help you create change successfully and get from where you are to where you want to be, personally and professionally.

Join our global online community of business owners, corporate executives, entrepreneurs, and other professionals at midlife and beyond who are changing their lives.


We are piloting a brand new format for our Outside of the Circle membership starting in June 2024. Join us and get your annual membership at a significantly reduced fee. 

Apply now

Is it time for change?


Many professionals have achieved success in conventional terms but find that, often, it doesn't give them the freedom to live and work on their own terms in a way that feels fulfilling and meaningful to them. As a result, they start questioning the status quo and if it is time for change.   

If that sounds like you, you are in the right place. 

Outside of the Circle specializes in helping professionals redefine what success means to them and create change successfully to achieve what matters most to them, personally and professionally. 

Our online program provides you with a curriculum, framework, process, and the support of our global community to get on the path of change and achieve what matters most to you.  

It's not about achieving success in conventional terms. It is about designing success on your own terms. 

Join us, Outside of the Circle. 

Our curriculum  


Your all access pass gives you unlimited access to all four of our online, self-study courses. These courses give you a process and framework to get on the path of designing life, work, or business on your own terms successfully. 

  • Clear Your Path -¬†feel less overwhelmed and less busy. Take back control of your time. Have more time, space, and energy to focus on what matters most to you. Learn how to clear your path of the things that don't serve you in your life, work, or business.¬†¬†
  • Design Your Life. Redefine Your Work. - a process that will guide you through exactly how to design life, work or business on your own terms in a way that feels fulfilling and meaningful to you, and guide you on how to bridge the gap between where you are to where you want to get to.¬†
  • Change in Action: The Human Side of Change - learn the top four human factors that drive your progress and results and how to manage them effectively so that you don't get in your own way.¬†
  • Get on Track. Stay on Track. - a system to help you create consistent progress, keep you moving in the right direction, create consistent progress, and achieve specific outcomes.¬†

All courses include video tutorials, assignments, and worksheets to implement what you are learning and live check-in sessions. 

Unleash your true potential. Invest in your personal evolution. 

In addition to our curriculum, every month we focus on one topic related to your personal and professional growth and development that will support you in becoming who you want and need to be to achieve what matters most to you. Here's how it works:  


Monthly Recorded Learning Module and Assignment

The first week of every month you will receive a recorded learning module, assignment, and worksheet so you can work through that month's topic at a time convenient for your schedule. We know your time is precious so all modules are designed to be less than 30 minutes long. All learning modules and resources are accessible 24/7 in your private online resource portal.


Monthly Group Live Online Mastermind and Q&A session

The third week of every month, we get together on Zoom to discuss and mastermind on that month's learning module and assignment with other members. It is also an opportunity to ask any questions you might have and get support. All live sessions are recorded and posted in the resource portal.


Expert guest masterclasses 

Periodically, we have special expert guests join us to share their expertise on a topic relevant to our members. 


Connect with a global community of business owners, corporate executives, entrepreneurs, and other professionals. 

Private Community Group 

Support and discussions.

A place to get support as you work through your course material, assignments, and worksheets. Get feedback, brainstorm ideas, ask questions, discuss our monthly modules, etc. 

Peer Pods

Learn. Grow. Succeed. 

Collaborative learning sessions in which we share experiences, expertise, and wisdom on a specific topic or ask questions and get help on that topic.  

Private, exclusive platform

A confidential space.

Our community is hosted on a private platform only accessible by members with a login and password. It can accessed by desktop or our app which you can download to your phone. 

Ali Davies, Change Strategist and Founder of Outside of the Circle

Over 20 years ago, I wanted to change my life to create the freedom to live, work, and do business on my own terms in a way that felt fulfilling and meaningful to me. 

I started to question the conventional definition of success. I decided to redefine what success meant to me, designed a new chapter for my life and work, and figured out how to create all the necessary changes to achieve that. 

After a 14 year corporate career, I left in 2001 to start my own business. I have moved countries twice - from England to Ireland for 7 years and from Ireland to Canada, where I now live on an island off the west coast. I designed my business to fit around raising my son and family life. Now that I am an empty nester, I am designing another new chapter for my life, work, and business.  

Changing the status quo brings with it challenges. Setbacks happen. Change creates uncomfortable feelings like uncertainty, discomfort, fear, and mixed emotions. I had to figure out how to navigate all of that to get from where I was to where I am today.   

I turned everything I learned into a process. I have used that to help me design each new chapter in my life, work, and business. I have been teaching that process to my private clients for decades.

I created my Outside of the Circle online membership to pass on my process to people who like to learn at their own pace and value being surrounded by a supportive community of other professionals navigating a similar journey.   

My process and framework will guide you through exactly what it takes to create the freedom to live, work, or do business on your own terms in a way that feels fulfilling and meaningful to you. It simplifies the change process to help you get unstuck, move forward with confidence, and achieve what matters most to you.

Join me, Outside of the Circle!

Apply now

What clients say

Tangible results achieved 

Changed career from corporate director to business owner

"Ali is a very inspiring lady. I attribute my successful departure from corporate life and the creation of my own business to Ali’s expert coaching. Her own experiences from the business world ensure she is very in touch with the needs of her clients whilst her understanding of personal development techniques mean that she is also an expert guide for clients making changes in their private life." - Samantha Jung-Fielding

Achieved tangible results using our practical strategies

"Having worked closely with Ali, I can only say everyone needs a mentor like her!  I like practical solutions to real issues and Ali helped all who attended the program find theirs." - Claire Graham

Took bold action to achieve her personal and business goals

"Ali’s expert coaching on change strategies have helped me enormously as I grow my business. Her insight into the beliefs and behaviours we have, how they impact our actions, and how we can create new habits to change these, has allowed me to make a fundamental mindset shift and take bold action in my business. I would highly recommend her." - Hayley McKenzie

Who is Outside of the Circle membership for?


Our members are from many different professional backgrounds, including business owners, entrepreneurs, corporate executives/directors/senior managers, credentialed professionals (e.g. lawyers, accountants, health professionals, etc.), and other professionals. All of our members are over 45. Most are in their 50s. Our members bring decades of personal and professional experience, expertise, knowledge, and wisdom to our community and discussions, allowing us to support each other at a deeper level.

Our approach is designed with your busy schedule in mind

We know that as a busy professional carving out time to work on creating the life, work, or business you want for yourself and investing in your personal growth and development can feel challenging. So we have designed our approach to make it easier for you.

We take a step-by-step, paced approach, with everything we do. This approach enables you to implement the practical strategies you will be learning at a manageable pace that is intentionally designed to fit into your schedule in bite-sized chunks so that you can achieve consistent, tangible progress and results.

Frequently asked questions

Join us, Outside of the Circle!

Become one of our Founding Members and get your annual membership at $497 CAD instead of $997 CAD.

The Founding Member offer ends when we officially launch in spring 2024. So join us now and lock in your Founding Member discount for the lifetime of your membership.

If you have any questions or want to check if membership is a fit for you before you apply, contact me, here. 

Apply now

Become a Founding Member

$497 CAD

Normal fee $997 annually

Founding Member fee ends when we officially launch in Spring 2024. Join us now, Outside of the Circle. 

Apply now

30-day money-back guarantee: I want this to feel like a safe investment for you. So, if for any reason you want to cancel your membership, let us know within the first 30 days and you will receive a full refund.