Design it. Build it. Live it.

Create a different way to live and work

A 12-week guided process to make change doable and build what matters most to you.

When you have a feeling that you want a different way to live and work that feels more aligned with what matters most to you, it can feel difficult to know how to make it happen.

You might not yet know exactly what you want or how you'll create it. But you do know that carrying on as you are no longer feels like what you want.

Whatever you want to be different, you need a practical way to make change doable so you can move forward with confidence and clarity and get from where you are to where you want to be.

Design it. Build it. Live it. helps you do exactly that.

What you'll gain from the program

Build a different way to live and work that feels more aligned with what matters most to you.
Get clear on the changes you want to make happen in your life, work, career, or business.
Develop a manageable step-by-step plan to stay on track and create tangible progress and results.
Feel confident that the decisions and changes you are making are right for you.
Learn a practical process to make change doable.
Learn how to navigate change while juggling the realities and responsibilities of your day-to-day life.
Move forward with clarity, confidence, and support.

The Five Phase Process

The process is divided into five phases, which you will be guided through in a paced approach over a 12-week period and implement in real time in your own life, work, career, or business.

Phase 1: Clear your path

Identify what's getting in the way of creating what you want.

Clear distractions and unnecessary complexity.

Create the space, focus, time, and energy to make consistent progress and achieve tangible results.

Phase 2: Design what you want

Get clear on what you want to create in your life and work based on what matters most to you.

Move forward with confidence, clarity, and direction.

Phase 3: Build what you want

Turn what you want into a practical plan.

Break plans into manageable steps to make progress sustainable and change doable.

Strategies to manage setbacks, challenges, and risks effectively.

Phase 4: Get on Track. Stay on track.

Create consistent progress without burning out.

Practical strategies to stay on track as you move forward.

Phase 5: Make Change Doable

Strengthen the behaviours and habits that will set you up to succeed.

Be who you need to be to create what you want.

Manage the emotions that come with making changes in your life and work.

A guided program with support every step of the way

Design it. Build it. Live it. combines a practical process with live support, structured implementation time, and an ongoing community to help you make progress consistently.

Because this is a guided process, you'll be putting what you learn into action straight away in your own life, work, career, or business rather than simply learning about it in theory.

Live Implementation and Support Sessions

Regular live sessions give you an opportunity to ask questions, get feedback, brainstorm ideas, and work through challenges in real time. You'll have support as you put each phase of the process into action.

Outside of the Circle Community

Because making change is easier when you're not doing it alone, the program includes membership to our private community. It's a space where people are creating different ways to live and work, sharing progress, learning from one another, and supporting each other through the realities of change. You'll be surrounded by like-minded professionals who understand what it's like to build something different while navigating the demands of everyday life.

Lifetime membership

You'll continue to have access to the community, ongoing support, and regular live group sessions after the structured program ends. You'll also retain access to the Design it. Build it. Live it. process, allowing you to revisit and reuse it whenever you want to make a change in your life, work, career, or business in the future.

Why I created Design it. Build it. Live it.

Ali Davies, Founder of Outside of the Circle

More than twenty years ago, I felt unfulfilled in my life and work. On paper, things looked successful. I had spent fourteen years building a corporate career, held leadership positions with global brands, and achieved many of the things I thought success was supposed to be.

But I wanted my life and work to feel more fulfilling, more meaningful, and to have more freedom. I wanted a different way of living and working based on what mattered most to me. I decided it was time for change. That decision eventually led me to leave my corporate career, build my own business, move countries twice, make significant changes in my personal life, and create a different way to live and work on my own terms.

Over the last 25 years, I have helped individuals, leaders, teams, and organizations navigate change and turn ideas into reality. Many people know they want something to be different, but find it hard to make it happen. So they end up feeling stuck.

That is why I created the Design it. Build it. Live it. experience. So that people can make change doable and build what matters most to them, personally and professionally.

It combines the process and practical strategies I have developed, refined, and personally used over decades, and that I have taught to private clients who want to build what matters most to them. It is designed to help you move from wanting something different to actually building it in real time, with clarity, confidence, and support.

What participants say

Here's what people have said about working through the process and applying it in their own lives and work.

Created tangible results

"Having worked closely with Ali, I can only say everyone needs a mentor like her! I like practical solutions to real issues and Ali helped all who attended the program find theirs." - Claire Graham

Made a successful career change

"Ali is a very inspiring lady. I attribute my successful departure from corporate life and the creation of my own business to Ali’s expert coaching. Her own experiences from the business world ensure she is very in touch with the needs of her clients whilst her understanding of personal development techniques mean that she is also an expert guide for clients making changes in their private life." - Samantha Jung-Fielding

Achieved personal and business goals

"Ali’s expert coaching on change strategies have helped me enormously as I grow my business. Her insight into the beliefs and behaviours we have, how they impact our actions, and how we can create new habits to change these, has allowed me to make a fundamental mindset shift and take bold action in my business. I would highly recommend her." - Hayley McKenzie

Is this program right for you?

This program is for professionals who know they want something to be different and are ready to do something about it.

Perhaps you're looking for a different way to live and work after decades of following the path you have been on. Something that gives you more fulfilment, more meaning, more freedom, a different pace of life, or a new definition of success that feels right for you.

The program is for business owners, corporate leaders, entrepreneurs, and other accomplished professionals who are creating a different way to live and work.

Because it was created for people with decades of professional and life experience, the program and community are available exclusively to professionals over 50.

Frequently asked questions

Is this program right for me?

How much time commitment is needed to get the most out of the program?

Why are the program and community only for people over 50?

Can I discuss whether the program is right for me before registering?

Are the community group and program platform private and confidential?

What if I join and decide it’s not for me? Do you offer refunds?